I wanted to let you know about a couple things going on around here. If you’ve been reading this blog more than a week you’ll have noticed a pretty radical design change that I implemented a few days ago. Whether you love it or hate it—and I would understand both reactions!—I should say a little bit more about it, because the redesign is actually part of a greater redirection for the blog.
I’ve been blogging at this space consistently—at least 1,000 words every single month, and in the vast majority of cases many times that per month—for about five years now. Before that I was writing equally consistently at Patheos. Long story short, I’ve been writing thousands of words every month for the better part of 7 years. It’s been extremely gratifying.
But I have to be honest. I’ve gotten tired.
Blogging is difficult. It takes a regular application of thought and discipline. It wears you out. The rewards are rich, but they’re not always proportionate. For me, the rewards of blogging have slowly but noticeably been lagging behind the costs. My traffic has been down notably this year, and I think part of the reason is that newsletters and other email-based publishing have made blogs like mine less attractive and less intuitive. Traffic is not the only reason to blog, of course. But just to be honest, 3-4,000 words per month is a lot of work to do while you’re watching the stats nosedive.
But that’s not what I’ve become so tired. There are many other rewards to blogging. However, many of the rewards depend on what a writer wants to accomplish. For a while now I’ve had a slow burning feeling that I’ve accomplished basically all that I want to with my blog. The only direction for me from here, that I see, is to continue to churn out content while unceasingly investing in social media and trying to grow my platform through marketing. That direction is neither appealing nor plausible for me right now. So, all that to say, I need to make some changes.
The main change is that I will not be blogging for a while. Instead, for the foreseeable future I’m going to pursue writing fewer but more substantive articles for outside publications. Letter & Liturgy will stay exactly where it is, and I’ll pop in from time to time with links and updates, but the regular grind is stopping. The redesign serves this change.
I’m really excited about this. I think stepping away from the compulsion to post thousands of words of generalism every month will be good for my focus. To be transparent, I really need to stop prioritizing retweets and small spikes in blog traffic, and start prioritizing thinking slowly and deeply about (fewer) meaningful issues. As much as anything, this change is about cultivating a greater love in myself for writing and thinking, and choking out the love of constant publicity.
I’m so very thankful for the many encouraging comments I’ve received here and for the people I’ve been connected to through Letter & Liturgy. There’s no greater honor for a writer than to hear back from people who’ve benefited from his words. My contact info is now on the home page of this site and I sincerely hope you will keep in touch.
Looking forward to seeing you around!