The latest nominee for Tweet of the Year comes from professor James K.A. Smith:
I am endlessly perplexed by people who say–and there are many who do–that social media and the internet “community” are the best measures of What’s Really Happening in the world today. These folks will point us to Twitter if we want to know what’s really making an impact in our culture, the things people are really talking about. There’s an entire journalism industry, in fact, being formed around the idea that the internet has a personality, and that this personality is every bit as consequential to your experience of the world as the 10PM news. Thus, you get stories in your news feed like, “Celebrity XYZ Recently Said This, and the Internet is NOT Happy About It.”
If you spend most of your day scanning social media sites and blogs, you will probably come away with a very specific idea of what American culture is like. The latest hashtags will probably convey some sense of despair or outrage; the latest viral videos will either do the same, or else distract. But here’s the thing: Because of the effect of digital media on human attention, the internet is designed to be totally absorbing and supremely now. If you’re riding the bus and two people behind you are quarreling, you probably won’t get off the bus and feel a palpable sense of depression for the rest of the day at how selfish human beings can be. On the other hand, if you’re reading Twitter hashtags and following back-and-forths between really angry users and the target of their outrage, you will almost certainly turn off your phone and feel consumed by it. That’s not because the outrage you just watched is more real (actually the opposite is probably true), it’s because your brain absorbed it in a qualitatively different way than it absorbed the bus ride (for more on this topic, I recommend this outstanding book)
This is exactly why a dive into social media will lead you to believe that the world is probably a terrible place to live right now. Everything, from the littlest of impolite slights to the most difficult issues of human justice, is magnified with unending intensity on the screen. If you turn off your phone and head down to the library or the coffee shop, though, it kinda seems the people you’re sitting next to don’t have any idea that they should be packing their bags for the bomb shelter. They talk normally, seem relatively calm, maybe even kind. It’s almost as if you’re experiencing two distinct cultures: One a perpetually moving but never anchored sea of consciousness, bent every which way by advertising and technology; and the other, a culture of place, permanence, and sunshine.
I know a lot of people, some very close to me, who are going through difficult times right now. There are thousands of people in Louisiana this second who have suffered cataclysmic loss. Yet invariably, the most miserable people I run into are not these people. The most miserable people are the ones who don’t suffer, but merely hover–attached to the world by ether, spending their emotions and their hours consuming a diet of pixels.